1. An advertiser recently ran a Website Conversions campaign on Facebook. They implement the Facebook pixel and track the Add to Cart, Initiate Checkout, and Purchase events. After the campaign the advertiser needs to determine their return on ad spend (ROAS).
Which metric should the advertiser use to determine the ROAS?
Checkouts conversion value
Adds to cart conversion value
Purchase conversion value
Initiate checkout conversion value
2. A brand is selling shoes through a website and needs to track the number of sales that result from someone seeing or clicking on an ad on Facebook.
What should be implemented to get this information?
Facebook Audience Network
Facebook SDK
Facebook pixel
Facebook Business Manager
The correct answer was Facebook pixel.
3. A retailer is planning a campaign for its new season launch with a 60-second video that features upcoming season trends. The advertiser needs to drive awareness and maximize reach among people ages 18 to 39. The campaign is 4 weeks long with a $150,000 budget.
Which strategy should be recommended for this campaign?
A reach and frequency buy that optimizes to video views on Facebook and Instagram.
A carousel ad with video via auction buy on Facebook and Instagram.
A link ad with canvas via auction buy that optimizes to video views on Facebook and Instagram.
Link ads with video via auction buy on Facebook and Instagram.
4. An agency has a new client. The client wants to use their own ad account but needs to give access to the agency.
Which tool should the client use?
Business Manager
Power Editor
Ads Manager
Page Settings
5. When creating a campaign in Power Editor, what action must be taken first?
Set a lifetime budget
Choose an objective
Set a daily budget
Select the target audience
The correct answer was Choose an objective.
6. Within the Facebook campaign structure, what can be controlled at the ad level?
Budget
Target audience
Ad placement
Ad creative
The correct answer was Ad creative.
7 An advertiser has five different images to run a carousel ad unit. The correct objective has been chosen.
At which level should the advertiser create the carousel ad unit?
Campaign Level
Ad Set Level
Ad Level
Ad Account Level
The correct answer was Ad Level.
8. An advertiser needs to run ads with the Brand Awareness objective.
At which level can the advertiser set this?
Account Level
Campaign Level
Ad Set Level
Ad Level
The correct answer was Campaign Level.
9. A client is running a website clicks campaign through the auction on Facebook and has two ad sets with almost exactly the same target audience.
Which issue does this create for the advertiser?
The advertiser is unable to change the target audience once the campaign starts.
Each advertisement is able to reach only half the selected audience.
The advertiser is unable to leverage a Website Custom Audience.
The ads compete against each other when the campaign starts.
The correct answer was The ads compete against each other when the campaign starts.
10. An agency is working with 10 clients who actively advertise on Facebook. The agency needs to make sure that the right people have the correct access to the client's ad accounts.
Which tool should the agency leverage to meet this requirement?
Page Dashboard
Audience Manager
Power Editor
Business Manager
The correct answer was Business Manager.
11. A gaming client develops a new mobile app and asks to apply all solutions that will allow the client to grow the user base.
Game description: upgraded Sudoku game available on iOS and Android
Target group: Women 25-50, active, who play while traveling or during free time
Which three solutions should be recommended to the client? (Choose three.)
Target the potential user with a video view campaign and retarget those who have seen the advertisement
Implement Facebook SDK for both Android and iOS to control campaign results
Implement app events to measure lifetime value of users and create custom audiences
Use the mobile app installs objective preferably with carousel format or video to boost the attractiveness of the advertisement
Use the Page post engagement campaign with video to engage with potential users
12. Which two resources should be used specifically when creating ads on Facebook? (Choose two.)
Ads Manager
Power Editor
Facebook for Business
Facebook Help Center
Business Manager
The correct answer was Ads Manager, Power Editor.
13. A start up brand offers premium cosmetics. The organic products are NOT tested on animals and have been proven to improve skin health. The customer has a small, growing, and very loyal customer base. The brand also has an internal creative team that specializes in video.
The brand has two key objectives:
1. Continue to build brand awareness across the Facebook family of apps and services
2. Make sales via its ecommerce store
Which strategy should be used to meet these two objectives?
Use video ads across both Instagram and Facebook with the brand awareness objective and retarget using Dynamic Ads
Use Facebook custom audiences to target customers with video ads on Instagram
Run video ads on Instagram with a call to action and custom audiences to target people who have visited the website
Use Dynamic Ads to retarget people who have put items in a basket but did not purchase online
The correct answer was Use video ads across both Instagram and Facebook with the brand awareness objective and retarget using Dynamic Ads.
14. A brand wants to leverage its sponsorship of a major league baseball team that has reached the playoffs. The brand has shifted its TV budget and needs to achieve mass reach on this key date.
Using the Facebook family of apps, which recommendation should be provided to this brand to achieve this goal?
Run a reach and frequency campaign to a broad target audience
Use Facebook video with custom audiences to reach existing customers
Use Facebook core targeting to run ads to people who support the team that the brand sponsors
Use oCPM bidding to target the core audience and optimize for reach
The correct answer was Run a reach and frequency campaign to a broad target audience.
15. A client is about to launch a new gaming app and wants to run a campaign to drive app installs. The client needs to make sure that Facebook delivers the best results for the campaign.
What is the first step that the client should take before running the campaign?
Install the Facebook pixel on the client's website
Add the Facebook SDK to the client's app
Add the Facebook login to the client's app
Get screen shots of the client's app
The correct answer was Add the Facebook SDK to the client's app.
16. A major bank in the UK is transitioning to a mobile service only. The bank needs to
drive adoption of its new app among 50% of its existing customer database by the end of
the year.
Which Facebook advertising strategy should the bank use to meet these requirements?
Use broad interest targeting with Mobile App Install Ads
Use the most appropriate Partner Category segments for finance with link ads
Use a Custom Audience with Mobile App Install Ads
Use link ads targeted to people within proximity of the brick and mortar banks
The correct answer was Use a Custom Audience with Mobile App Install Ads.
17. An advertiser is running a campaign on Facebook and has multiple images to use. The advertiser is aware of the benefits of video. However, the advertiser does NOT have a video asset and needs to create a video from the images they have.
Where should the advertiser navigate to perform this task?
Ad Set Level
Ad Level
Ad Account Level
Campaign Level
The correct answer was Ad Level.
18. An advertiser is creating a campaign and needs to see the potential size of the audience they selected.
At which level of the campaign creation process should the advertiser be able to see this information?
Campaign Level
Ad Level
Ad Set Level
Ad Account Level
The correct answer was Ad Set Level.
19. A large fashion retailer sells its shoes exclusively to women in the UK online. The retailer has been running a Facebook acquisition campaign for the past 6 months. During the past 2 months, the brand's customer sales have decreased. The retailer needs to create a new audience that closely resembles the customers that are already buying from its website.
Which audience matching tool should the retailer use?
Custom Audience
Saved Audience
Lookalike Audience
App Activity Audience
The correct answer was Lookalike Audience.
